TENTATIVE AGENDA
39th ANNUAL
Plastic Surgery Administrative Association Meeting
Hyatt Regency
Chicago, Illinois
2014 PROGRAM October 10 – 13, 2014
All events will be joint with APSA except those noted
Friday, October 10
10:00 am – 11:00 am Executive Board Meeting
3:00 pm – 5:00 pm
Welcoming Reception – Registration, Local tour info, Exhibits/Vendors, Door prizes, refreshments
Start the meeting by joining friends, meeting vendors, exchanging information, and finalizing registration.
Saturday, October 11
7:30 am – 8:15 am
Registration/Continental Breakfast
8:30 am – 9:00 am
Presidential Welcome
Pattie Wszolek, ASPSA President Melanie Morrison, APSA President
9:00 am – 9:15 am
Break
9:15 am – 11:15 am
Web Trends, Social Media, etc.
Keith Humes-Rosemont Dave Evans-Ceatus
11:15 am – 11:30 am
Break
11:30 am – 12:30 pm
Private Practice: Is There a Future?
Loren S. Schechter, M.D.
12:30 pm – 1:30 pm
Luncheon/Annual Business Meeting
Sunday, October 12
7:30 am – 8:15 am
Registration/Continental Breakfast Sponsored by:
8:15 am – 8:30 am
Announcements
8:30 am – 9:00 am
Patient Retention – Strategies for Keeping the Patient in the Practice for Life
Nancy Villalvazo, VP of US Sales
Zo Skin Health, Inc.
9:00 am – 9:20 am
ASPS Presidential Update
Scot B. Glasberg, M.D.
9:20 am – 10:15 am
Craniofacial Surgery: The Importance of Patient/Parent Compliance to Achieve Successful Outcomes
Rachel A. Ruotolo, MD
Long Island Plastic Surgical Group, New York
10:15 am – 11:15 am
When Patient Turns Plaintiff – Lessons from a Defense Attorney in Reducing Risks of a Mal- practice Claim
Mark Smith, JD, The Doctors Company
11:15 am – 12 Noon
From Aggravation to Asset: How Compression Gar- ments Support Your Business & Benefit Your Patients Terrell Abney, Marena Group
Luncheon
12:00 Noon – 1:00 pm Sponsored by:
1:00 pm – 2:00 pm
Understanding Human Communication
E. Philips Polack, MD, MA, FACS
2:00 pm – 2:15 pm
Break – Sponsored by:
2:15 pm – 3:15 pm
Top 2014 Internet Strategy – Content Marketing
Bill Fukui, Page 1 Solutions
3:15 pm – 3:30 pm
Break – Sponsored by:
3:30 pm – 4:30 pm
Budgeting, Benchmarking & Reporting
Sandy Roos and G. Marshall Franklin, Jr.
6:00pm – 10:00pm
Annual ASPSA Membership Dinner
Monday, October 13
7:30 am – 8:00 am
Registration/Continental Breakfast Sponsored by:
8:00 am – 8:15 am
Announcements
8:15 am – 10:15 am
ICD-10, Increasing your Revenue
Cheyenne Brinson, MBA CPA Karen Zupko Associates Sponsored by:
10:15 am – 10:30 am
Break
10:30 am – 11:30 am
Risk Management
Neal Reisman, MD, JD
11:30 pm – 12:00 pm
Key Elements to a Successful Cash Pay Practice
Alisha Rose Merlo, Alphaeon
Luncheon
12 Noon – 1:00 pm Sponsored by:
1:00 pm – 3:00 pm
Why Emotional Commitment is Critically Important
3:00 pm – 4:00 pm Closing Remarks/Door Prizes.